New Installs by Groups
Control Group
Group A
Group B
Group C
0
50
100
150
200
Num. New Installs
113
New Installs Over Time
0
50
100
150
200
250
300
350
400
01.01
05.01
10.01
15.01
20.01
25.01
30.01
Retention
Control Group
Group A
Group B
Group C
07
dormant PU
dormant PU
3.45%
3.45%
Groups
Average
Lift
Number of Players
Absolute Change
group A VS. Control
29.75%
234,212
2.5%
1300
group B VS. Control
42.15% (40,222)
234,212
2.5%
1034
group C VS. Control
25.32% (45,323)
234,212
2.5%
734
06
cristian inapp september 8
+
45
-
14
06
new players
-
112
+
328
250%
200%
150%
100%
50%
10%
01.01
05.01
10.01
15.01
20.01
25.01
30.01
Retention
07.01
Group C
83%
Group B
65%
Control Group
56%
Group A
55%
Total New Installs (All groups)
20, 000
Lucy_Cards_2023
Stop
Finished
FL
aB testing
P
v 1.2.0
Summary
analysis
Summary
analysis
Date Range:
Last 7 Days
Group A vs. Control
Lift
Increase
CI Lift
Group B vs. Control
Lift
Increase
CI Lift
Group D vs. Control
Lift
Increase
CI Lift
Metrics
Metric
Gross Revenue
Goal Metric
Retention Day 1
Retention Day 7
Retention Day 14
Retention Day 30
Conversion Day 1
Conversion Day 7
Conversion Day 14
Conversion Day 30
ARPI Day 1
ARPI Day 7
ARPI Day 14
ARPI Day 30
+5.77%
+5.77%
-3.45%
+5.77%
+4.54%
-4.54%
-$1K
-$966
-1.74%
+4.54%
-$989.27
-263.11%
-263.11%
-263.11%
+2.33%
+16.08%
+16.08%
+16.08%
+23.32%
+2.23%
+$0.39
-$-0.0
+$0.1
-1.23%
+16.08%
+16.08%
+16.08%
+2.23%
-1.23%
+$0.39
-$-0.0
+$0.1
-1.67%
+16.08%
+16.08%
+16.08%
-1.23%
+12.5%
+$0.39
-$-0.0
+$0.1
+12.5%
-$1K
-$966
-1.74%
-1.74%
-$989.27
-263.11%
-263.11%
-263.11%
+4.54%
+16.08%
+16.08%
+16.08%
-1.74%
-1.74%
+$0.39
-$-0.0
+$0.1
+2.43%
+16.08%
+16.08%
+16.08%
-1.74%
+2.23%
+$0.39
-$-0.0
+$0.1
+5.45%
+16.08%
+16.08%
+16.08%
-1.74%
+4.54%
+$0.39
-$-0.0
+$0.1
+2.23%
-$1K
-$966
-$1K
-$966
-$1K
-$966
-$1K
-$966
+5.45%
-1.74%
-$989.27
-263.11%
-263.11%
-263.11%
-4.53%
-$-0.0
+$0.1
-$1K
-$966
-$-0.0
+$0.1
+16.08%
+16.08%
+16.08%
+5.45%
+2.23%
+$0.39
-$-0.0
+$0.1
-2.22%
-$-0.0
+$0.1
-$1K
-$966
-$-0.0
+$0.1
+16.08%
+16.08%
+16.08%
+5.45%
+12.5%
+$0.39
-$-0.0
+$0.1
+2.35%
-$-0.0
+$0.1
-$-0.0
+$0.1
+$0.02
+$0.89
+16.08%
+16.08%
+16.08%
+5.45%
+12.5%
+$0.39
-$-0.0
+$0.1
+1.22%
Recommendations
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sed pharetra massa. Aenean iaculis molestie fringilla. Vivamus id tortor eget mauris tincidunt vestibulum ut a lacus. Vivamus eget efficitur urna, a vehicula magna. Duis eu lectus sed eros faucibus gravida vel non urna. Aliquam in aliquam ipsum. Praesent vitae.
Table Settings
Metric:
Cohort Metrics
Slicer
Choose Slicer
Groups
Group a vs. Control
Group B vs. Control
Group C vs. Control
Range
0.02$-2.22$
Lucy_Cards_2023
Stop
Finished
FL
aB testing
P
v 1.2.0
Summary
analysis
Filter
Last update
5 min ago
About Me
I’m Adi, a product designer focused on creating intuitive, user-centered experiences. I currently work at Optimove, and previously at Playtika, where I developed a strong foundation in data-driven product design. With a background in neuropsychology, I bring a deeper understanding of how users think, behave, and make decisions.
My approach is rooted in research and empathy — turning insights into clear, effective solutions that are not only visually strong, but also easy to use.
I’m also deeply engaged with AI tools as part of my workflow, using them to work faster, think more precisely, and bridge the gap between design and development. From refining ideas to contributing to frontend implementation, I see AI as a way to design smarter and execute at a higher level.
Outside of work, I enjoy sketching, exploring new ideas, reading, and staying active through tennis and fitness — all of which keep me curious and energized. I’m always interested in building meaningful products and collaborating with people who care about great user experiences. Let’s connect.
© 2026 by Adi Barkan Maor
Adi Barkan Maor
Home
About
Resume
New Installs by Groups
Control Group
Group A
Group B
Group C
0
50
100
150
200
Num. New Installs
113
New Installs Over Time
0
50
100
150
200
250
300
350
400
01.01
05.01
10.01
15.01
20.01
25.01
30.01
Retention
Control Group
Group A
Group B
Group C
07
dormant PU
dormant PU
3.45%
3.45%
Groups
Average
Lift
Number of Players
Absolute Change
group A VS. Control
29.75%
234,212
2.5%
1300
group B VS. Control
42.15% (40,222)
234,212
2.5%
1034
group C VS. Control
25.32% (45,323)
234,212
2.5%
734
06
cristian inapp september 8
+
45
-
14
06
new players
-
112
+
328
250%
200%
150%
100%
50%
10%
01.01
05.01
10.01
15.01
20.01
25.01
30.01
Retention
07.01
Group C
83%
Group B
65%
Control Group
56%
Group A
55%
Total New Installs (All groups)
20, 000
Lucy_Cards_2023
Stop
Finished
FL
aB testing
P
v 1.2.0
Summary
analysis
Summary
analysis
Date Range:
Last 7 Days
Group A vs. Control
Lift
Increase
CI Lift
Group B vs. Control
Lift
Increase
CI Lift
Group D vs. Control
Lift
Increase
CI Lift
Metrics
Metric
Gross Revenue
Goal Metric
Retention Day 1
Retention Day 7
Retention Day 14
Retention Day 30
Conversion Day 1
Conversion Day 7
Conversion Day 14
Conversion Day 30
ARPI Day 1
ARPI Day 7
ARPI Day 14
ARPI Day 30
+5.77%
+5.77%
-3.45%
+5.77%
+4.54%
-4.54%
-$1K
-$966
-1.74%
+4.54%
-$989.27
-263.11%
-263.11%
-263.11%
+2.33%
+16.08%
+16.08%
+16.08%
+23.32%
+2.23%
+$0.39
-$-0.0
+$0.1
-1.23%
+16.08%
+16.08%
+16.08%
+2.23%
-1.23%
+$0.39
-$-0.0
+$0.1
-1.67%
+16.08%
+16.08%
+16.08%
-1.23%
+12.5%
+$0.39
-$-0.0
+$0.1
+12.5%
-$1K
-$966
-1.74%
-1.74%
-$989.27
-263.11%
-263.11%
-263.11%
+4.54%
+16.08%
+16.08%
+16.08%
-1.74%
-1.74%
+$0.39
-$-0.0
+$0.1
+2.43%
+16.08%
+16.08%
+16.08%
-1.74%
+2.23%
+$0.39
-$-0.0
+$0.1
+5.45%
+16.08%
+16.08%
+16.08%
-1.74%
+4.54%
+$0.39
-$-0.0
+$0.1
+2.23%
-$1K
-$966
-$1K
-$966
-$1K
-$966
-$1K
-$966
+5.45%
-1.74%
-$989.27
-263.11%
-263.11%
-263.11%
-4.53%
-$-0.0
+$0.1
-$1K
-$966
-$-0.0
+$0.1
+16.08%
+16.08%
+16.08%
+5.45%
+2.23%
+$0.39
-$-0.0
+$0.1
-2.22%
-$-0.0
+$0.1
-$1K
-$966
-$-0.0
+$0.1
+16.08%
+16.08%
+16.08%
+5.45%
+12.5%
+$0.39
-$-0.0
+$0.1
+2.35%
-$-0.0
+$0.1
-$-0.0
+$0.1
+$0.02
+$0.89
+16.08%
+16.08%
+16.08%
+5.45%
+12.5%
+$0.39
-$-0.0
+$0.1
+1.22%
Recommendations
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sed pharetra massa. Aenean iaculis molestie fringilla. Vivamus id tortor eget mauris tincidunt vestibulum ut a lacus. Vivamus eget efficitur urna, a vehicula magna. Duis eu lectus sed eros faucibus gravida vel non urna. Aliquam in aliquam ipsum. Praesent vitae.
Table Settings
Metric:
Cohort Metrics
Slicer
Choose Slicer
Groups
Group a vs. Control
Group B vs. Control
Group C vs. Control
Range
0.02$-2.22$
Lucy_Cards_2023
Stop
Finished
FL
aB testing
P
v 1.2.0
Summary
analysis
Filter
Last update
5 min ago
About Me
I’m Adi, a product designer focused on creating intuitive, user-centered experiences. I currently work at Optimove, and previously at Playtika, where I developed a strong foundation in data-driven product design. With a background in neuropsychology, I bring a deeper understanding of how users think, behave, and make decisions.
My approach is rooted in research and empathy — turning insights into clear, effective solutions that are not only visually strong, but also easy to use.
I’m also deeply engaged with AI tools as part of my workflow, using them to work faster, think more precisely, and bridge the gap between design and development. From refining ideas to contributing to frontend implementation, I see AI as a way to design smarter and execute at a higher level.
Outside of work, I enjoy sketching, exploring new ideas, reading, and staying active through tennis and fitness — all of which keep me curious and energized. I’m always interested in building meaningful products and collaborating with people who care about great user experiences. Let’s connect.
© 2026 by Adi Barkan Maor
Adi Barkan Maor
Home
About
Resume
New Installs by Groups
Control Group
Group A
Group B
Group C
0
50
100
150
200
Num. New Installs
113
New Installs Over Time
0
50
100
150
200
250
300
350
400
01.01
05.01
10.01
15.01
20.01
25.01
30.01
Retention
Control Group
Group A
Group B
Group C
07
dormant PU
dormant PU
3.45%
3.45%
Groups
Average
Lift
Number of Players
Absolute Change
group A VS. Control
29.75%
234,212
2.5%
1300
group B VS. Control
42.15% (40,222)
234,212
2.5%
1034
group C VS. Control
25.32% (45,323)
234,212
2.5%
734
06
cristian inapp september 8
+
45
-
14
06
new players
-
112
+
328
250%
200%
150%
100%
50%
10%
01.01
05.01
10.01
15.01
20.01
25.01
30.01
Retention
07.01
Group C
83%
Group B
65%
Control Group
56%
Group A
55%
Total New Installs (All groups)
20, 000
Lucy_Cards_2023
Stop
Finished
FL
aB testing
P
v 1.2.0
Summary
analysis
Summary
analysis
Date Range:
Last 7 Days
Group A vs. Control
Lift
CI Lift
Group B vs. Control
Lift
CI Lift
Group D vs. Control
Lift
CI Lift
Metrics
Metric
Gross Revenue
Goal Metric
Retention Day 1
Retention Day 7
Retention Day 14
Retention Day 30
Conversion Day 1
Conversion Day 7
Conversion Day 14
Conversion Day 30
ARPI Day 1
ARPI Day 7
ARPI Day 14
ARPI Day 30
+5.77%
+5.77%
-3.45%
+5.77%
+4.54%
-4.54%
-$1K
-$966
-1.74%
+4.54%
-$989.27
-263.11%
-263.11%
-263.11%
+2.33%
+16.08%
+16.08%
+16.08%
+23.32%
+2.23%
+$0.39
-$-0.0
+$0.1
-1.23%
+16.08%
+16.08%
+16.08%
+2.23%
-1.23%
+$0.39
-$-0.0
+$0.1
-1.67%
+16.08%
+16.08%
+16.08%
-1.23%
+12.5%
+$0.39
-$-0.0
+$0.1
+12.5%
-$1K
-$966
-1.74%
-1.74%
-$989.27
-263.11%
-263.11%
-263.11%
+4.54%
+16.08%
+16.08%
+16.08%
-1.74%
-1.74%
+$0.39
-$-0.0
+$0.1
+2.43%
+16.08%
+16.08%
+16.08%
-1.74%
+2.23%
+$0.39
-$-0.0
+$0.1
+5.45%
+16.08%
+16.08%
+16.08%
-1.74%
+4.54%
+$0.39
-$-0.0
+$0.1
+2.23%
-$1K
-$966
-$1K
-$966
-$1K
-$966
-$1K
-$966
+5.45%
-1.74%
-$989.27
-263.11%
-263.11%
-263.11%
-4.53%
-$-0.0
+$0.1
-$1K
-$966
-$-0.0
+$0.1
+16.08%
+16.08%
+16.08%
+5.45%
+2.23%
+$0.39
-$-0.0
+$0.1
-2.22%
-$-0.0
+$0.1
-$1K
-$966
-$-0.0
+$0.1
+16.08%
+16.08%
+16.08%
+5.45%
+12.5%
+$0.39
-$-0.0
+$0.1
+2.35%
-$-0.0
+$0.1
-$-0.0
+$0.1
+$0.02
+$0.89
+16.08%
+16.08%
+16.08%
+5.45%
+12.5%
+$0.39
-$-0.0
+$0.1
+1.22%
Recommendations
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sed pharetra massa. Aenean iaculis molestie fringilla. Vivamus id tortor eget mauris tincidunt vestibulum ut a lacus. Vivamus eget efficitur urna, a vehicula magna. Duis eu lectus sed eros faucibus gravida vel non urna. Aliquam in aliquam ipsum. Praesent vitae.
Table Settings
Metric:
Cohort Metrics
Slicer
Choose Slicer
Groups
Group a vs. Control
Group B vs. Control
Group C vs. Control
Range
0.02$-2.22$
Lucy_Cards_2023
Stop
Finished
FL
aB testing
P
v 1.2.0
Summary
analysis
Filter
Last update
5 min ago
About Me
I’m Adi, a product designer focused on creating intuitive, user-centered experiences. I currently work at Optimove, and previously at Playtika, where I developed a strong foundation in data-driven product design. With a background in neuropsychology, I bring a deeper understanding of how users think, behave, and make decisions.
My approach is rooted in research and empathy — turning insights into clear, effective solutions that are not only visually strong, but also easy to use.
I’m also deeply engaged with AI tools as part of my workflow, using them to work faster, think more precisely, and bridge the gap between design and development. From refining ideas to contributing to frontend implementation, I see AI as a way to design smarter and execute at a higher level.
Outside of work, I enjoy sketching, exploring new ideas, reading, and staying active through tennis and fitness — all of which keep me curious and energized. I’m always interested in building meaningful products and collaborating with people who care about great user experiences. Let’s connect.
© 2026 by Adi Barkan Maor